Search Stats

Hitwise, a leading online competitive intelligence service, just released April 2008 results for US searches among search engine providers.

While it shouldn't come as a surprise, Google led the way with 67.90% of all US searches for the month of April. Yahoo! Search accounted for 20.28%, MSN Search accounted for 6.26% and Ask.com accounted for 4.17%.

What is more interesting, perhaps, is the year-over-year trend. Google's share increase from 65.26% in April 2007 represents a 4% increase in volume, coming at the expense of both Yahoo! and MSN. Ask.com was the only other major search engine to increase market share during the same period.

Do you have a limited budget for Search Engine Marketing? The smart money says Google is the place to spend it.