Personalized Marketing - Alive & Well

Dear Reader,
Okay - bad salutation. But personalized marketing communications remain a powerful tool for marketers today. The CMO Council recently reported the following personalization techniques among marketers:

• 66.1% send personalized emails and letters
  

• 43.5% utilize database marketing to leverage personal profiles
  

• 40.1% personalize email promotions based on timing of sign-up and regular intervals thereafter
  

• 31.6 % print using variable data
  

• 30.5% print personalized on-demand collateral
  

Given the ease and low cost of electronic personalization, how could anyone ignore this powerful communication tactic?