Email ROI Tops the Charts...Again

The Direct Marketing Association (DMA) released its annual evaluation of direct marketing channel performance and once again, Commercial Email topped the ROI chart in 2007.

ROI per Dollar of DM Advertising in 2007
Commercial Email $48.56
Internet Marketing (non-Email) $20.67
Direct Response Newspaper $16.99
Direct Mail (non-Catalog) $15.57
Insert Media $11.65
Direct Response Magazine $10.21
Direct Response Radio $8.64
Telemarketing $8.61
Direct Mail (Catalog) $7.22
Other $7.04
DRTV $6.87
Source: DMA - 2007

"When you combine the measurement capability of email with its low deployment costs, it's a fantastic medium for marketers to communicate with their customers, build relationships and deliver profitable sales results" says Nino Tarantino, CEO of Mercury Direct.

The DMA states that marketers spent $500 Million on email in 2007, driving over $23 Billion in sales. As more marketers become aware of the power of email to drive sales and build long-term relationships, there will be continuous growth in commercial email usage.